5 Tips for Blog Branding: How to Create and Build your Blog Brand

Tip Tuesday Blog Post Header for FoodMarriage.com - a Philadelphia area blog about being married, having fun, loving life and loving food.

Branding is such a huge part of the world we live in, and I’m not just talking about commercials you see on TV or products you buy in the store. I mean in everything we do, including the blogs we read and write. When I started The Food Marriage Blog back in 2011, I had my general idea and my tagline, “Being Married, Having Fun, Loving Life, and Loving Food,” but I did not have a clear brand direction.

I was using Blogger at the time and had a generic theme with a pink background. Back then, I didn’t have consistency with my images (And can you believe I didn’t even watermark my blog images?  Not that many of them were worth watermarking…the quality of my images back then were not the finest!)

Top 5 Tips on How to Create a Brand for your Blog - using personal inspiration and design boards| FoodMarriage.com

In 2013, I switched to WordPress and also worked with a designer to help me completely re-vamp the blog and develop a true brand. Since I am the face of my brand, I wanted something that would truly reflect me. At the time, my blog was not monetized, so it was a personal investment to make – but investments in yourself are always the best ones!

I worked with Elizabeth from The Mustard Ceiling Designs (unfortunately she is no longer taking on new design projects, but if she were I would totally recommend her!) She really took all of my ideas and turned them into a reality.  The inspiration for the Food Marriage Blog Design was my wedding. I wanted to use a similar color scheme and use things like the scrolling pattern on my wedding invitations as inspiration. I shared some of my ideas (and my wedding photos) with Elizabeth and she went to work helping me create my dream brand!

Blog Design and Brand Board Inspiration for FoodMarriage.com Blog - A Blog about Being Married, Having Fun, Loving Life, and Loving Food

Whether you are just starting out or have been blogging for years, I highly suggest you create a brand for yourself. It gives your readers something to remember and look forward to every time they are on your site. If your blog is well laid out and easy to read, they will keep coming back!

Here are my Top 5 Tips for Creating your Blog Brand:

1. Stay True to Yourself – Go with your gut on this one. While you are hoping for page views and loyal readers – don’t choose a design just to impress others. Choose a design that fits you. If you are true to yourself and genuine, the readers will come!

2. Stay Creative – This one can be the hardest part because we all try to emulate the blogs that we love (They say “Imitation is the Sincerest Form of Flattery”) But for your personal blog, you really want to do something that is unique and a little different if you can. It will make you stand out from the crowd!

3. Stay Simple – Don’t go overboard. You don’t need 10 different colors and 15 different fonts to make an impact. Anywhere from 3 – 5 colors in your palette will do just fine and two fonts will suffice (one block font and one script). Also stay simple in your design – I can’t tell you how many times I have stopped reading a blog because it was difficult to navigate!

4. Stay Up To Date – We all know mobile is the way of the future. While you may have a beautiful desktop design – a huge number of our followers are now viewing our blogs on mobile platforms. Be sure your branding and design extend into the mobile space as well!

5. Stay Consistent – Try to stay as consistent as possible. This goes for all social media outlets as well. Be sure to extend your brand into your social media avenues and keep it similar. Loyal fans and readers will come to know your style. If they happen to see a pin on Pinterest, they may know it’s yours before even going to pin it if it has your logo and consistent design elements!

What inspires you? Do you have any other branding design tips to share?


xoxo, Food Marriage


  1. These are great tips! Can I ask what sort of differences you have seen since switching to WordPress? I’m on Blogger and have contemplated the switch, but I’m so nervous about moving 3 years of content to a new site.

    • It’s been a while since I used Blogger, but what I’ve found is that you can customize a lot more with WordPress. I’ve also found that there are a LOT more plugins to choose from that you can add to your blog. As far as moving content – I was nervous about that too! But it ended up being a simple process. You can keep your Blogger blog and then use a “redirect.” There is a plug-in for WordPress called “Blogger 301 Redirect” and it is marketed as “Redirect from blogger to wordpress. Helps you keep your blog traffic and Pagerank after migration from Blogger to WordPress.” It worked great for me and I didn’t lose any content!

  2. Great tips for bloggers!!

  3. I don’t watermark every picture. I have always wondered about that – but it takes time. I watermark my main images or something that I think is unique or really better than the rest. Basically I pick and choose which photos to watermark – but I don’t even watermark the majority of them. Not sure if I should start putting in the time to mark them all.

    • Depending on how you edit your photos, watermarking can be a really easy process that takes no time! I use Lightroom for my photo editing. Once I am done editing and I am ready to export to the “Pictures” folder on my computer, I have my watermark pre-set in the export settings. Having it already set up allows it to automatically watermark all photos when they are exported without even having to think about it.

  4. Some fantastic tips that you have put together and consistency is key to maintaining your blog brand.

  5. Yes ma’am to these tips! Consistency especially!!

  6. Your blog looks great! Excellent tips!

  7. These are great tips. Being consistent and authentic is so important, imho

  8. Such good information! Thank you for sharing!

  9. Oh boy! It’s a lot of work! I love your idea of working with a designer. We can not know everything, so it helps to get a bit of professional advice.

  10. Love your blog and the colors are so pretty!

  11. Great tips! I just went through blogging focus group with byregina.com and it was amazing. I bought a few of her other courses to go through too!

  12. Thank you for these tips! The design and setup of your blog is absolutely gorgeous! I was about to write down the name of the designer until you said she’s no longer taking orders. Waahhhhh :(

    • Ugh I knowwww! She was great to work with too! Do some searching online – I am sure you can find other designers. The biggest factor in my choosing of a designer was looking at their portfolio of past work and seeing great design in all of them!

  13. I love these tips and seeing your board has inspired me to create my own brand board. Thank you!

  14. These are all great tips & I love the colors & design on your blog!

  15. CourtneyLynne says:

    Staying simple is so important when working with brands. We as bloggers tend to be overly creative, and it’s not always a good thing.

  16. One of the things that my blog lacked was being mobile friendly, so I have since added a WordPress plug-in to help out with that. I bought a customized template that I can figure out how to do make some changes to, but it isn’t that easy all around the board.